Dime Bank Introduces Temporary New Logo to Share Importance of “Social Distancing”

More than ever, we are a community bank.

Norwich, CT3/26/2020 12:00:00 AM

To help reinforce the importance of people keeping a healthy distance from each other to mitigate the spread of the coronavirus (COVID-19), Dime Bank has introduced a new logo that the bank plans to use temporarily in certain aspects of their marketing and communications.

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The new logo follows similar moves by national brands such as McDonalds and Nike to help spread awareness for “social distancing.” Rather than the customary one dime found in the bank’s traditional logo, this version features six dimes to reinforce the national recommendations to remain six feet apart when not alone.

“We have already taken a number of protective measures to safeguard our customers and employees,” said Nick Caplanson, President and CEO of Dime Bank. “When discussing how else we could have a positive impact during this crisis, we decided to follow the lead of these national brands and help spread the need for “social distancing” in our own community.”

The bank will primarily use this temporary logo in their social media efforts to keep their customers and the community informed of updates concerning the coronavirus. 

About Dime Bank

Established in 1869 and recognized by Forbes as the #2 bank in the State of Connecticut, Dime Bank is a mutual bank with over $875 million in assets and 11 convenient branch locations throughout southeastern and shoreline Connecticut and Westerly, Rhode Island. As a full-service financial institution, Dime offers consumer and commercial banking, home mortgages and trust services – all delivered with a personal touch. In addition to its recognition from Forbes, BauerFinancial, Inc., a national bank rating firm, recognized Dime Bank, as one of the strongest banks in the nation. For more information about Dime Bank, visit https://dime-bank.com.

For more information, contact:

Bob Fraleigh
Director of Marketing & Communications
P: 860.859.5941   
E: rfraleigh@dime-bank.com