For immediate release
More than ever, we are a community bank.
To help reinforce the importance of people keeping a healthy distance from each other to mitigate the spread of the coronavirus (COVID-19), Dime Bank has introduced a new logo that the bank plans to use temporarily in certain aspects of their marketing and communications.
The new logo follows similar moves by national brands such as McDonalds and Nike to help spread awareness for “social distancing.” Rather than the customary one dime found in the bank’s traditional logo, this version features six dimes to reinforce the national recommendations to remain six feet apart when not alone.
“We have already taken a number of protective measures to safeguard our customers and employees,” said Nick Caplanson, President and CEO of Dime Bank. “When discussing how else we could have a positive impact during this crisis, we decided to follow the lead of these national brands and help spread the need for “social distancing” in our own community.”
The bank will primarily use this temporary logo in their social media efforts to keep their customers and the community informed of updates concerning the coronavirus.
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